The author adds that this text thus takes a critical look at topical issues in sports administration and management, dwelling on theories and principles of modern trends in sports administration and management such as leadership, organisation, planning, motivation, etc.
The text contains 16 chapters. As an organisation, according to him, sports management is defined as a means of creating formal structures and an establishment based on a mission, objectives, targets, functions and tasks.
Awoyinfa says as a person or group of people, sports management may refer to the head alone or to all the senior staff, committee, etc.; On whom a sports manager is, this author educates that a sports manager is anyone at any level of sport organisation who directs
the efforts of other people towards the achievement of organisational goals sport-wise.
Chapter two is based on the subject matter of evolution and trends of sports management thought. This is because no single principle can suit all administrative situations,” submits Awoyinfa.
He says the fundamental principles of sports are those applicable to all sports organisations and as a result of their general acceptability, they are sometimes referred to as “universal principles of sports management”. As regards humanitarian principles of sports management, Awoyinfa identifies these as democracy, justice, human relations, sympathy, empathy, consideration and humility.
In chapter four based on the concept of behavioural and motivational theories in sports organisation, the author says human beings are unique creatures as they behave differently under different conditions and are mostly difficult to predict. Awoyinfa stresses that since human beings constitute the most important element in sports organisation, sports managers need some understanding of why people behave in one way or the other, so that they (sports managers) can influence people to perform exactly the way sports organisations find desirable.
One potent instrument this author suggests that can be used to elicit performance in athletes is motivation.